5 Ways For Boosting The Organic Ranking Of A Business

There are about 40,000 search queries typed into Google almost every second. This sums to approx. 3.5 billion searches in a day. If you have an online business that produces online traffic via Google search, then there is some tough competition that you need to face. There are about a billion searches done each day, and you have to make sure that your Search Engine Optimization aka SEO game is strong.  

This is important because SEO is the touchpoint where the customers connect with your business and then, in turn, produce leads. The top of the page search results has 33% odds of being clicked, which would convert into a third of traffic to the website. Missing this chance and getting ranked on to the second page of Google would not even get 75% of people who won’t even land onto the second-page search results.  

Furthermore, a study also shows that Google’s first page gets 95% of the web traffic. The pages after that earn 5% or less of it. This indicates that chances of success are bright if you make an effort to improve the organic ranking. Read on to find the strategies that can help you rank at the top organically!

This article lets you find out the various ways to boost your website’s organic ranking and helps you boom your business.

How Can You Boost Your Business’ Organic Ranking? 

Organic traffic refers to web visitors from a search engine’s organic results as compared to paid traffic coming from paid ads. This traffic generally comes from those consumers who are seeking a particular business. Thus, they have a high chance of converting and becoming paying customers.  

Create Quality Content 

Content is one of the effective means to keep the audience’s attention engaged. Meaningful and relevant content is valuable bait in keeping the person engaged on the website. On a more stringent note, dwell time refers to the amount of time visitors are on a page that directly influences the organic ranking.  

At the same time, you must keep in mind that freshness and quality are a token that attracts visitors and attracts them to get back to your website. In this way, the visitors keep coming back to the website, generating more traffic. High-quality content also encourages visitors to bookmark it on Google. Google is among the top search engines and has over 45% of the share in the browser market. Getting bookmarked on Chrome will improve the website’s SEO ranking. 

Improve Your SEO Outreach 

1. Another effective way to have the website regularly indexed by search engines is outreach. It is a strategy that involves creating backlinks to the website to help boost the organic visibility of your business. The best outreach campaigns involve precise targeting, personally finding relevant websites, and then designing to ensure easy replication.  
2. SEO outreach can be challenging at times as people are focusing on other things. High-quality links are essential for a long-term strategy, and adopting these methods can also improve your outreach efforts. Check out Outreach Pricing to increase sales engagement right away. 
3. One of the most important aspects of SEO is backlinks. The more top-notch links you have coming into your website, the better your site will rank in search engine results pages (SERPs).
4. Most importantly, you can increase backlinks by creating quality, shareable content. If you’re producing content that people want to read and share, other websites will naturally link back to your website. 

Stick To Your Authenticity And Originality  

In addition to making sure you post high-quality content; you mustn’t forget about the element of originality. SEO is what brings out a site’s uniqueness. In this context, republishing articles from other sources will also impact the site’s SEO. Tools that sniff out plagiarism are helpful in this case as they help know how original your content can be.  

They can help you stick to the original content plan and point out any unintentional duplication that can be clarified then and there. You can also gain the visitor’s trust by posting original content. 

Indulge In On-Page SEO Activities 

On-page SEO is an essential factor in driving organic traffic to the website, but many marketers often overlook it. These elements would refer to your keywords, meta descriptions, internal links, H1 tags and headers, and mobile-friendliness, among many others.  

All these elements come into play in assisting search engine bots in understanding the content better, subsequently boosting the visibility in organic search results.  

Don’t Forget About Off-Page SEO. 

While on-page SEO is focused on elements in your website, off-page SEO, as the term suggests, can perform outside the website’s boundaries. Two of the most important off-page SEO activities are social media marketing and link building.  

Off-page SEO brings referral traffic to the website and boosts the ranking. Organic ranking needs effort and consistent attention. Off-page SEO activities can generate fresh quality content with keywords and good layout and formatting.  

Maximize on Keyword Research 

• Keyword research is the backbone of any successful SEO campaign. If you want your website to rank higher in SERPs, you need to target the right keywords. This way, you’ll be able to pull in more targeted traffic to your site. 
• Use the keywords you find through keyword research at least once within the first 100 words of your blog post or video’s content, which is typically referred to as “on-page SEO.” 
• Don’t overdo it, though. Cramming too many keywords into one sentence can appear unnatural and result in blackhat SEO practices like keyword stuffing. Instead, ensure you’re using keywords naturally while adding just enough to help your SEO efforts.

Leverage the Power of Videos 

Video content is becoming increasingly important, and it’s a great way to connect with potential customers. By 2019, it was estimated that 80% of internet traffic would be video content, and it’s not hard to see why. 

Most people are visual learners, and they’re more likely to remember what they’ve seen than what someone has told them. However, you only benefit from this strategy if you do it right. 

When creating videos, make sure to keep the following in mind:
 

• Keep them short – Most people won’t watch a long video. Aim for around two minutes or less. 
• Make them interesting – People will stop watching if your video is boring. Be creative and engaging. 
• Include a CTA – Make sure to include a CTA at the end of your video, asking viewers to visit your website or learn more about your product. 
• Showcase your brand – Your videos must showcase your brand in a positive light. Be sure to use your company’s branding elements, such as colors and fonts, throughout your videos. 

Final Verdict
 

Driving organic traffic is one of the essential factors for your website. While marketers keep track of their conversions, SEO is an aspect to consider constantly. There is no one size that fits all solution to the ever-increasing organic traffic. Each vertical and site in that vertical has to find its way to approach organic traffic growth.

You can’t afford to sleep on organic traffic if you want to remain competitive in today’s market. While it may take time before your website starts seeing these techniques, remember that they’ll be well worth the effort once implemented correctly. 

So, take the time to implement these five tips to get your website’s organic traffic up and running in no time.

Here, constantly updating and refinement are the only ways to grow. Now that you are aware of the strategies, it is time to implement them straight away and rank at the top of the search engines organically.