Did you know that 72 percent of consumers in the United States of America say that product packaging plays a big role in whether or not they purchase a product? Packaging product is a massive part of running a successful e-commerce business or brick-and-mortar store. Learning how to package products will not only make your goods appeal more to consumers but it will market your brand.
If you want to grow your consumer base then you need to look at the different ways that you can maximize your product packaging design. The good news is that you’re in the perfect place to learn all about designing packages and growing your brand.
Keep reading this article to learn more about packaging and fulfillment today!
1. Focus On Packaging Product for Your Customer and Your Brand
The first thing that you need to do is think about the products that you’re selling and think about creative ways to make those products more appealing to consumers. You want something that will catch the eyes of consumers and draw them in. The product packaging is a bit of a preview of what is inside of the box or package.
Make sure that you use graphics and designs that match what you’re selling to your customers. A company that sells children’s toys will have different packaging compared to a company that sells women’s beauty products. Know your target audience and start designing packages accordingly.
2. Choose the Right Words
You also need to make sure that you’re choosing and using the right words when it comes to your packaging product. The phrasing on your product packaging needs to give information to your customers about what they should expect from the product inside of the box. It is your chance to build excitement before the customer opens the packaging for the first time.
Try to find the right words to get them excited about buying and trying it, but don’t go overboard. Simple messages are received easier and better than complex and wordy messages on the product packaging.
Making your package design too busy could overwhelm your customers and the message that you want to send could get lost among everything else. You have a matter of seconds to capture and hold the attention of these customers, so don’t waste that opportunity.
3. Be Wise With Fonts
Choosing fonts and font colors is a dangerous game when it comes to learning how to package products. If the font colors that you choose to use don’t work well with the other design elements then it will be a nightmare to look at. You want your packaging to catch the eyes of your customers, not blind them with how gaudy they are.
You need to make sure that the font colors compliment the rest of the product packaging and that everything is easy to read. You also need to choose a font that is unique to your business while still remaining easy to read. The best route to take is to find a font that works with your logo and branding.
4. Be Honest
It is always best to be honest with people, and this is especially true when it comes to businesses and their customers. You need to be accurate and truthful when it comes to product descriptions and the images that you use on the product packaging.
Using false marketing or advertising is a guaranteed way to lose customers and get a bunch of negative reviews on your products. Negative reviews are deadly for a business because they’ll push potential customers away from your products and make them hesitant to work with you.
You want the graphics on the product packaging to be appealing but you don’t want them to be false or misleading. Make sure that the goods inside of the packaging match what your customers expect once they open that box.
5. Make Sure the Product Fits
You can have the most beautiful product packaging in the world for your business, but if you can’t fit the product in the packaging then it is a waste of money and resources. Make sure that the packaging is practical when it comes to the shape and size of the products that your business sells.
You also need to make sure that the packaging is functional and that it stands up well to the elements. It is possible that this packaging will go up against weather, wind, and bumps in the road while on a mail truck.
If your products are heavy then you can look at adding little features like handles, which will make the packages much easier to lift and move. Little things like that are huge for the sales fulfillment aspect of running your company.
6. User-Friendly Packaging
You also want to make sure that you’re packaging product using user-friendly packaging that isn’t difficult to open. Plastic packaging can get tricky to open, and in your excitement, you could accidentally stab the product that you’re so excited about with the knife that you’re using to open the package.
Test your product packaging design to ensure that your customers won’t struggle to open it when they receive it. If the product that you’re selling isn’t a single-use product then you should also look at adding features that allow you to reseal it.
7. Be Eco-Friendly
Consumers want to work with businesses that share their values. One of the best things that you can do for the environment and for your business is to use eco-friendly packaging materials. It will show your customers that you care about the environment and that you share the same values as them.
Little things like that go a long way towards becoming a business that your customers admire and trust.
Take Packaging Product to New Levels
Packaging product is a huge part of packaging and fulfillment at an e-commerce business, and it is important that you know how to package products in an efficient and appealing way. Make sure that you use eco-friendly packaging materials for getting your goods to your customers. You should also be wise about the font and color schemes that you go with in your product packaging design.
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