7 Unique Content Marketing Ideas for 2022

Have your business’ marketing strategies made you want to pull your hair out?

Professional marketing doesn’t have to be overwhelming or frustrating. You need to develop a unique marketing plan that encourages customers to engage with your business, though.

Recent studies show that 72% of marketers report that content marketing drastically improves customer engagement.

So, if you are ready to shake up your marketing, read on for seven content marketing ideas to bring fun and freshness back to your marketing plans.

1. Find Your Micro-Niche

When it comes to your content marketing strategy, the plan needs to set you up for the most success.

One essential tool to enhance your strategy is to market to a micro-niche.

Logic might tell you that the more people who hear your message, the more customers you will get. Unfortunately, if you spend your messaging marketing to everyone, you are marketing to no one.

Select a specific marketing niche and speak to the struggles of your audience.

2. Listen to Your Customers for Marketing Ideas

If you want to know what potential customers want, you need to learn from your current customers.

Use polls or surveys to know what your customers need instead of assuming you know what they want.

3. Optimize Your Visuals

Make your website stand out among your competition, and optimize your business through visual search technology on your images. This technology allows people to search for products with a picture instead of words.

You can also utilize infographics to make scanning your website quick for a visitor while sharing your message effectively.

4. Use Interactive Content

Increase the user experience by creating interactive content on your website.

Grab the attention of a web visitor and build content personalized for that person. Use polls or quizzes, or interactive resources on your site to draw in new leads.

5. Remember the Power of Stories

Even in a world of changing technology, the power of stories and testimonials is essential. Ask your customers for their personal success stories because of their relationship with your business.

You can share your business message all day, but nothing beats real results from an actual person.

6. Mobile Optimization is Essential

90% of people use a mobile device to go online. With that staggering number in mind, you need to ensure your emails and website become optimized for mobile use.

Create a stellar customer experience whether they visit your website on a computer or a smartphone.

7. Videos Aren’t Optional

The use of videos in content marketing continues to become increasingly essential.

With multiple platforms utilizing video, users lean on videos for instruction, comedic relief, product information, and other types of videos. Don’t miss the mark and miss out on creating videos that represent your services or products well.

Content Marketing Ideas to Take Your Business to the Next Level

In 2022, you want to stand out from other businesses in your industry with your marketing plan. Take these content marketing ideas to get creative and motivated to develop a strategy to take your business success to the next level.

Keep your business growth heading in the right direction. Head over to the Business tab to find tips and resources to grow a successful business.