Outside test-based content, videos are another good way to engage your brand’s potential customers. There are a lot of dos and don’ts, in and outs, and principles underlying video creation for your business. In the course of this article, we would be looking at a definitive guide on how to create video content that can be used to boost your brand marketing strategy.
Now, enough of the mouthing grab your camera, and follow along with this guide!
#1 Plan Your Video
If you want your video content creation efforts to be fruitful, you need to plan your videos. All you need to do is to have the purpose of the video you want to create in the blueprint. Any effort or decision made round about the video creation process should point back to the purpose of the video.
The purpose of your video content for your brand should resonate among your marketing team. If not, you would wind up re-shooting, re-framing, editing, and wasting your efforts. You can use software like Google Forms to create a questionnaire that would share with the video creation team. This way, you can ask the team the same questions regarding the video creation project and get your answers in one place.
Here are some questions that you can ask your video team creation members.
Who is your target audience?
Your video content creation team needs to know the buyer persona that they are targeting
What is the Goal of the video content?
Is the sole purpose of the video to increase brand awareness? Is it meant for advertising event tickets? A new product launch? Your video content creation team needs to know what your audience would do if they are done watching the video.
Where is the video going to live?
Is the video content going to live on Facebook or behind a page landing form? It trying to get your video live, you should first consider your target location.
When would the video be due?
In your video content creation strategy, there should be a timeline for your videos. If a video has a few months to work on, it would have a different budget from one that would be done in a few days.
What is the budget for your video production?
Creating videos for your brand can be somewhat expensive. But, the truth is, it doesn’t always have to be like that when a make videos on a budget. When you research and set realistic parameters relating to the cost of creating a video.
What are the creative requirements?
With your video creation and skills, have a look at the roadblocks that you might face. Do you need a video animation specialist? Or do you need a graphic designer that can create graphic assets that would be used in video production? The video that your brand wants to create, is it going to be a live-action video or an animated video?
What would constitute the success of the video content?
You need to pinpoint some key indicators that would match your video goals.
#2. Script Your Video
There are times that you can allow your videos to be unscripted, there are also times, when you would be off-the-cuff. Whether your content is based on vlogging rants, Holy Grail, or tear-jerking documentaries, you need to script your video content. When you avoid the responsibility of scripting your videos, you would wind up editing more than you need to do. In a bid to script your videos, you need to point out the order of your video content in a logical manner. You can use Google docs to draft out the script outline of video. On google docs, you can take advantage of the software features and collaborate with team members with real-time commenting.
In Google docs, you can use the “insert> table” function to adopt the two-column script. With the two-column script, you would write your audio script on the left column and use the right column to write the visual script.
#3. Organize your Footage
This part of video creation is sometimes considered to be the most mind-numbing part. In the process of editing your video content, you would have to save your project every day. You can use third-party tools like Dropbox and Google Drive to save your video editing projects on a daily basis.
#4. Editing the Video
Filming your video content is just half the job. Editing is the last part of video content creation can be seen as confusing most of the time. There are lots of free tools that can be used for video editing. Some of such tools include; Adobe Premiere, Blender, Maya Autodesk, etc. Not forgetting, there are also lots of free mobile apps that can be used for video content editing.
How to create a Workable Social Media Video Content Strategy
Now that we have learned how to create videos for your brand, let us learn how to make them fit your social media consumption. In the course of subsequent paragraphs, we would be looking at how to make these videos fit for social media and also the best practices that industry leaders follow.
Posting your brand’s video content on social media is a sure-fire way to move your social media marketing goals to the next level. For instance, If your social media marketing goal is to get users to download your brand app, you could craft a teaser video or how-to video and then post the link of the app to Google Playstore or Apple App store.
Without further mouthing, let us drill down to the best practices for posting your brand’s content videos on social media.
Twitter is one of the finest platforms for promoting a new blog post or even engaging your audience. Twitter is also one of the go-to channels for driving viewers to a landing page with your brand’s videos.
Whenever you want to use Twitter to tease a video, the best practice is to keep the video short with some brevity.
Users on Twitter find it easier to consume short videos than longer videos. One industry practice that you should bear in mind is to pin your brand’s content videos to the top of your Twitter profile. This would give the content video some added spotlight.
If you want to go more tentative, you can create personal one-to-one response videos that would make your brand appear more human.
One amazing fact that most digital marketers do not know is that Instagram is the first social media platform to initiate silent-autoplaying videos.
Well, after a while, Facebook adopted the innovation, so it is okay to say that considering this type of video in content creation is the way to go. It might first look unworkable to get the attention of users without sound, but here are a few best practices to help you out.
Start your video with a motion that grabs the attention of Instagram users while they are scrolling through their Instagram feed.
Incorporate text into your videos, also do well to include captions, as it helps the users to tag on without the need for sound. Another Instagram feature that is worth exploiting, is the IGTV platform. IGTV is a video extension that was introduced by Instagram in 2018, and is a fun way to share long videos at no cost. As a digital marketer, you can use IGTV to up your digital marketing game.
Let’s be experimental for a while- when taking a morning walk out down the street, how many people are scrolling through their smartphones to see content that they missed overnight?
The truth is, almost everyone is binging on the internet at some point or the other. Also, most people binge-watch videos on video hosting platforms without headphones- try to make your videos to work with or without sound.
Use a silent auto play strategy for your video content, as this would make you to have more video views.
Did you know that Facebook favors video content that is has more engagement in a short time of release than those without any in their newsfeed algorithm? The reason for such is to move better video content up the chain for users to consume. So, try as hard as you can to make your videos to aggravate comments and shareability, and likes. Just bear in mind that creating the right content for your audience is better than churning it out for the sake of it. Also, another pro tip is to avoid third-party software and upload your videos directly to Facebook.
The truth, is If you upload your videos on Facebook natively to the platform, it would get more viewership.
Video content that is fashioned for the sake of brand awareness tends to perform better because of this reason- the Facebook algorithm takes into account the previous video-related actions of the user, and uses it to determine the type of video content to show them upon next visits.
