Business Branding: How to Develop a Successful Business Brand

Think fast. The customer survey results have come in and every statistic is telling the same story — your business branding just isn’t resonating the way you need it to. And in light of the fact that 56 percent of customers are loyal to brands that “get them”, things are not looking good for your company.

What do you do? And, more importantly, how do you create a unique brand identity that sticks to people and causes them to trip over themselves as they’re rushing to buy your products? Keep reading to see some of our most powerful business branding tips.

1. Figure Out Your Brand Concept

Many people think that branding for business is about catchy slogans and slick visuals. But the process of learning how to develop a brand actually goes deeper than that.

Why? Because you have to think very seriously about what would appeal to the customers you’re looking for.

Look at Nike. While nearly everyone wears shoes at some point or another, this is a brand that aims to give sporty people with disposable income a pair of well-designed athletic shoes. If they were selling strappy numbers for women who work in offices, however, you can be sure that their branding would look very different.

2. Create Your Assets

Even after you’ve done the initial branding work and you know who you’re trying to appeal to, you need to create strategic visuals. Here’s why:

Let’s say you’re working on a product for outdoorsy, military-admiring men. In those circumstances, you probably wouldn’t want your company website to emulate the same color scheme as the Barbie website. But, on the other hand, if you’re launching a camping accessory for young girls, maybe hot pinks and baby blues are exactly what the doctor ordered.

Making these decisions isn’t easy when you’re still getting the hang of your brand. But the good news is that you can consult with experts like Cindy Albanese Creative to get the design and business branding advice you need.

3. Tell a Consistent Story

Imagine living in a world where Spiderman was bitten by a radioactive spider in one movie and then was actually a spider in another. Or one where Batman went back and forth between wearing his trademark costume and sporting random outfits. Chances are that we would all have a harder time wrapping our heads around both characters.

Unlike the superhero universe where the fans expect writers to keep their stories straight, a few business branding hiccups are unlikely to make a customer jump ship. But you still don’t want people to click away from your landing page while saying things like, “That company’s social media presence looks completely different from its website.”. It becomes a lot easier to get traction for your brand if you’re able to maintain consistency across all platforms.

Business Branding Doesn’t Have to Be Complicated

To hear some people tell it, business branding is a long and tedious process that takes ages to work through. While it’s certainly true that learning how to create a brand takes effort, the tips we’ve just provided here will take you a long way towards building a unique identity that resonates with your future customers.

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