Even with the advent of new media, many Americans still watch TV regularly. As a result, it’s still worth your time and investment to advertise your brand on TV.
But what’s the actual cost of advertising on TV? How great is your return on investment when it comes to advertising on TV?
This short guide will help you determine the fundamentals of TV advertising so you can decide if it’s worth it for your brand.
Using a TV Advertising Service
While there are many ways to advertise on TV, the easiest method is to use a TV advertising service. This type of service handles the distribution of the ad to a variety of TV networks.
You’ll share your ad with the service and let them know for how long you’d like to showcase it. You’ll also discuss how many channels you’ll want to showcase your ad on.
Often, you’ll be able to snag a great deal with a TV advertising service. You’ll likely pay a fixed cost to showcase your ad that’ll help you save on your budget.
Creating Your Ad
Once you’ve found your TV advertising service, you’ve got to factor in the cost of creating an ad.
While you can create an ad using your own resources, you have to recall that TV is a traditional medium. This means that an ad made filmed with a smartphone and edited with iMovie won’t suffice!
You’ll want to set aside a budget to hire a professional film crew to help you create your ad. For a 60-second ad, the cost can range from as low as $1,000 to as high as $50,000.
Research both the costs of showcasing and creating your ad before getting started. You’ll have to ensure that you have the money beforehand; you’ll want to show the ad as soon as production wraps up!
Cost Factors
The final step to consider is the basic cost factors of showcasing an ad. You have to choose the cities where you’d like to broadcast.
The larger and more cosmopolitan the city, the more expensive the cost will be. For example, in Los Angeles, you’ll pay an average of around $35 CPM*, whereas in Detroit, you’ll pay an average of around $15 CPM.
The next cost is during what shows you’ll play your ad. It’ll cost a lot to showcase the ad during a popular TV series. It’ll cost triple the amount to show the ad during a major sporting event.
*CPM refers to the cost per thousand. This is the fixed cost to pay for every 1,000 viewers your ad receives.
That’s the Cost of Advertising on TV
Now you know the cost of advertising on TV and can determine if this is a great investment for your brand. TV advertising is still a great opportunity, so it’s something you should definitely consider.
You’ll have to first research the costs of making an ad and showcasing it to particular networks. You’ll find discounts if you use a TV advertising service.
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