Digital Asset Management – A right Investment for your business

For any business, the use of Digital Asset Management System is inevitable for their business’s growth and profit. The implementation of DAM is a good investment rather than an expense. For any business; managing, sharing, for a smooth process, finding digital assets, having access to digital assets from anywhere, keeping track of digital assets, sending digital assets to concerned parties, for standardization of business, for quality control, and for making complex multi processes- simpler the DAM is important.

DAM has many benefits, so businesses naturally tend to incline towards DAM. DAM is the right investment as it brings the chance of opportunity- growth for the business. Every business needs a DAM solution, as no one likes to stay behind the competition. If every business is getting benefit from DAM solution, it would bring drawbacks to your business if you don’t invest your money in DAM.

What is DAM?

Before investing in DAM, you should know what you are investing into. DAM is a technology that holds all the digital assets- audios, videos, clips, presentations, and other digital files. DAM is a discipline that takes care of digital asset’s control, flexibility, access, and portability. In simpler words, digital asset management is a central platform that manages, creates, stores, and saves digital assets of your business securely.

Digital Asset management makes it easier to search, modify and use stored digital assets. Through DAM, the searching of digital assets becomes much smoother. For any other files; searching is easy with keywords but for digital assets like audios and videos- is it not so easy task but with DAM searching of stored files is easy. DAM is a platform for organization, storage, retrieval, and giving access permission for digital assets.

Through DAM the sharing of digital Media to inter-organization and external concerned parties is done in no time. The stored media could be distributed easily as and when needed. For consistent, high quality, better outcomes, reliable results, and for proper usage of digital assets investing in DAM is a wise decision for any business. So DAM is software that makes storing, managing, and keeping data updated.

Top 12 reasons to invest in DAM for your business:

1. Saves valuable time:

As already stated, DAM makes the searching of digital assets smooth. One does not have to scratch their head for finding digital assets whenever they need them. The searching of digital assets without DAM is really difficult, finding one particular file would only take hours of your valuable time- which you could use in some more important task. DAM saves valuable time by searching required digital assets in a fraction of seconds. The identification and searching of complex digital assets are converted into simpler digital assets with relevant information on the digital assets. Quick, relevant, and accurate search results are key features of DAM.

2. The smooth workflow of organization:

DAM is a single platform that holds all the information with itself. So all the employees of the organization know exactly where the digital assets are stored, so when in need they could easily use that information. Clear, transparent, and easy storage of digital assets that is visible to all – makes it boost the employee’s confidence and positive workflow of organization would eventually increase the profit of the organization. Better employee job satisfaction would emerge as employees get the feeling of empowerment. Limited access, the traditional system of having information to the only owner will be eliminated with DAM.

3. Brand Consistency:

The brand name is a face impression of any brand – organization. Having a good brand name is not an impossible thing to achieve but to have a consistently good brand name is. When you put your eggs in the basket of DAM – you know exactly where your assets are stored, you know who has access to your information, and you know when to modify the assets. You can confidently and effectively communicate with your distributors through DAM. Clear communication will help you in getting more business with eventually yield in the brand name. Brands with good brand names are naturally more trustable than those who are not.

4. Remote workforce:

DAM is a central platform that holds digital assets information. One of the other key benefits of having DAM is you can have access to information from anywhere. When the cloud-based DAM solution is doing its job, you can perform your job by sitting anywhere around the globe and still have access to digital assets at your fingertips. The remote workforce is applicable only because of DAM – the sharing and modification of digital assets to colleagues/distributors are possible through DAM, does not matter if you are not sitting anywhere near to your colleague/distributor. Being able to access the information from anywhere is the big strength of any business.

5. Security and Safety:

Although DAM is a central platform, it has key features that give specific access to specific users for specific digital assets. So the concern of safety is always covered. The digital assets are stored in the central platform so the chances of getting data lost are nearly minimal. The digital assets are securely saved in the central platform so that they could never get lost or altered without getting the attention of anyone. The special access system makes sure that the content is safe and secure. This safety with security makes DAM more reliable and trustable.

6. For Easy Managing, Tracking, and Sharing Data:

DAM helps in managing, sharing, and tracking digital assets. If your organization has multiple businesses then naturally, you will be having multiple digital assets. The management of digital assets is no piece of cake and needs constant attention. When management of digital assets is done properly it also helps in tracking and sharing of assets.

DAM takes responsibility for all and produces a single platform for managing the information of digital assets. For creation, management, tracking a record on missing file, tracking record on building file, and for sharing information/assets to concerned parties DAM is the unavoidable option.

7. Convert Data into useful Information:

Data is created by combining information, but DAM again creates data into useful information. The stored data is of no use if it cannot be used as useful information when required. DAM makes the saved data into useful information, with its quick search engine option. When you search within your data and cannot find useful information out of it then there is no point in having that data.

DAM lets you have informative content that you can use as per your requirement. Otherwise, it would be stored data in your system, which is taking up space without helping you with information.

8. Cut many different costs:

The business may incur many costs, costs like: saving digital assets at different paths with security, re-creating lost assets, spending a fortune in finding useful information within an organization, creating duplicate assets, cost of poor distribution channel, and many more.

DAM is a savior as it is a one-time investment option, which cuts above mentioned all costs. It never lets you lose any data, so there is no need for re-creation or duplicate assets, it makes a quick search engine so in an emergency you do not need to ask experts from outside to help you in it and it lets you have clear- transparent communication with distributors, so you would save yourself from many different costs.

9. Increases revenue:

DAM system makes the workflow smooth, clear, transparent, and quick. So eventually it saves you (and your employees) from putting in a lot of energy. The saved time and energy from putting extra efforts could be used in a place where it is needed.

You can boost up your efficiency with a smooth workflow, saved energy could be applied where it’s needed, and business will run with enough resources – provided by DAM; all these will help you in generating more revenues. More revenues come from the positive workflow, enough resources, having useful information and from putting the right energy in the right place, DAM makes it all possible.

10. Dismisses internal error:

If an organization is working on many projects with multiple assets without getting help from DAM, it could create some internal errors – errors of system or manual error from employees. Some internal errors like; sharing confidential data to the wrong distributor, or saving an asset of a product into another product, or deleting digital assets while making the transfer of assets.

DAM has metadata where the right information is stored on the right path so no such internal error will take place. DAM has many features and one of them is that it can save old versions while doing backup so even if the system is updated with the new version, the old version could be used as and when needed.

11. Keeps you up in the Market:

DAM software has many benefits so your competitors might have already implemented it. For you to have an investment in DAM, it becomes necessary to do so to stay up in competition. In cutthroat competition, it is always wise to stay ahead of your competitors or at least to follow the same tactics that they are following for their business. The DAM implementation is a good option to keep up in competition.

12. Increases productivity:

DAM increases the overall productivity of your business and your employees. As mentioned above it saves you from putting in a lot of effort and time. DAM makes it possible for you to do productive work – as it dismisses many manual tasks; your employees were performing without DAM.

Through DAM the access of information is with every employee so the employees will feel empowered, their empowered feeling will also push them to work more and produce better quality work.

Tips to choose right DAM software:

After hearing the benefits of DAM, no one could deny the fact that DAM is a good investment. So follow some of the basic tips – of choosing DAM software.

• The first and foremost important thing is to look after your existing tools, see if they will collaborate with DAM software. Understand your requirement before implementing DAM; understand your problem and which kind of DAM software you want to apply.
• The second step is to know who will get affected after the implementation of DAM. DAM not only affects the internal organization but also affects the external organization. Distributor partners and others will get affected, so you have to know if they will be positively affected or not.
• Do your homework first: Before implementing DAM straight away go through different sites and see for reviews and opinions about users of DAM. The already existing users of DAM will help you understand the pros and cons of it. Make some discovery calls and attend some demos before making your investment in DAM.

So understand your need first, learn your problems, find the affected parties, make a useful search on DAM reviews – attend free demos, and then choose DAM software that fulfills all requirements.

Wrapping Up:

Thus, Digital asset management is an investment that yields more returns in the longer future. It is the right investment for all businesses, especially small-scale businesses. DAM Solution helps to reduce cost, energy, no unnecessary efforts and eliminates task searching operations. Besides, it provides more revenues by increasing productivity, converts data into useful information, and a good brand name.

Also, DAM offers brand consistency, and for managing- sharing- tracking- finding digital assets safely. If the investment in DAM starts earlier, it brings many benefits to business and a one-time investment is far better than having multiple costs at times.

DAM saves you from performing many Digital Platform Development Services manual tasks, which eats half of your valuable time. It also dismisses manual errors of employees. Overall DAM is a mandatory investment for any business for better and continuous growth.