Google’s Martin Splitt offers advice on how to improve SEO audits in a way that makes them more useful to web developers.
A number of tips are shared in the second episode of Google’s SEO & Devs web series on YouTube, which is dedicated to the topic of SEO audits for best hotel in mingora swat Google On How To Improve SEO Audits.
Bartosz Goralewicz, CEO of Onely, joins Splitt to provide recommendations on what works best, based on first-hand experience between his team and his clients Google On How To Improve SEO Audits.
This episode is worth listening to in full, as you’re certain to learn something that will improve your working relationship with developers and stakeholders Google On How To Improve SEO Audits.
Here’s just a sample of what’s included in the 30+ minute video.
Splitt recommends replacing PDF reports with more efficient forms
Top 10 tips of communication.
The issue with delivering SEO audits via PDF report is they often state what’s wrong with a site without saying what needs to be done to fix it best hotel in mingora swat..
Another problem with these reports is they’re not always aligned with the goals of the website.
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Splitt elaborates on this with an example from his days of working as a developer:
“I remember being a developer. I had so many different things on my plate already and then, out of the blue, in the middle of a sprint, someone from the SEO department descended upon me and said: ‘Martin, here is a PDF with all the things that are wrong. Bye!’
And then they flew off and I’m like — uh okay it says we are using JavaScript, which is very accurate because what we are actually building right now is a VR
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how to find and run that runs on your phone in the browser. You will have to use JavaScript to do that.So the recommendation is to not use JavaScript, but that’s not really a thing we can do because then we don’t have VR capabilities. And because then that’s our product we kind of have to build our product to have our product with the technologies that enable the features of our product.
A lot of these things are so unhelpful and so not reflective of the circumstances that I, as a developer, work in.”
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Now that we know what’s wrong with traditional SEO audits, let’s go over what can be done to fix them.
See the next section for some actionable advice from Bartosz.
Improve SEO Audits With Better Communication
Bartosz says the key to delivering better SEO audits is to communicate more thoroughly with
stakeholders and developers.
“Usually we start with stakeholders… we talk to the stakeholders, we hop on a call before creating any offers or anything. We hop on a call and talk about what’s the KPI, what’s the problem, what are the challenges, why are we even doing that.
Why is this so important? Why do you want to fix that? Because if traffic is the only metric we still will work withthem, but we know how this might go. So we’re going to start with that.”
Starting the audit process with establishing stakeholder goals can help prevent you from delivering useless SEO audits, like the ones Splitt discussed in the section above.
Bartosz says his team looks at a client’s website only after understanding what their goals are.
“Then, after the call, we look into their website and we create a statement of work. So we tell them — OK this is what we’re
going to do. This is the list of problems we’re seeing with your website, this is how we want to fix it.
Prioritize, so the first month we solve all of the most terrible aspects like internal 404s or, I don’t know, 10 seconds to load the page, whatever.
And with that it’s extremely transparent because we tell them this project is going to take four months, we’re going to hop into a PM (project manager) like Jira or Trello with your dev team, and we’re going to make it happen.”
Not only will this process lead to better audits — if you accomplish the goals laid out in the initial meeting it will become easier to prove the ROI of SEO.
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For more insight on improving SEO audits, see the full video from Google below:
Featured Image: Screenshot from YouTube.com/GoogleSearchCentral, December 2021
YouTube Video Optimisation Made Easy With New ToolOptimising videos on YouTube is about to get easier. Find out more about the YouTube Search Insights
rollout coming to the platform soon.
In recent weeks, a YouTube update has meant the launch of a brand-new feature designed to simplify the process of YouTube keyword optimisation.
Optimising YouTube videos for SEO was formerly a lengthy process, which required several steps along the way to ensure that the content was as visible as possible for the masses trying to find it. Those steps of YouTube video optimisation will continue to be relevant, but the keyword research part of it just got a whole lot easier.
Find out more as we detail the new YouTube update, current best practice and more.
Optimising YouTube Videos For SEO: Best Practice
Currently, aside from the new update – which makes YouTube video optimisation as a whole, much easier – there’s a best practice for optimising YouTube videos for SEO.
It’s easy to forget that while YouTube is a video distribution platform first and foremost, it’s also a search
seo engine, allowing users
seo engine, allowing users to find videos relevant to them and their searches. While, for example, Google might work slightly different in finding you an answer to: “How to fix a hoover”, you’re likely going to find the same result, just in a different content format.
YouTube video optimisation works in a similar way to web page does – and there is best practice for you to follow:
- Renaming the video file using a target keyword.
- Ensuring that the video’s title contains the keyword, in a natural way.
- Optimising your video description to include relevant information, and ensuring it contains the keyword.
- Ensuring you place tags on your video with popular, relevant key terms.
- Ensuring your video is placed in the right category.
- Uploading a custom thumbnail image for search results.
- Adding cards in-video and end screens to increase viewership and viewer retention.
Top Tip: Uploading an SRT file can add subtitles and closed captions, which very much like alt text on a web page (alt text describes what an image is to someone and is important for text-to-speech software used by the visually impaired), can have a profound impact on your YouTube optimisation. Not only that, but you’re having a positive impact on those who need subtitles and closed captions.
Introducing YouTube’s New Tool
The latest update will make YouTube keyword research easier than ever before. And not only that, but the
how to create youtube videos ?
videos you create can be tailored to what your viewers are searching for. This new feature is called Search Insights.
It’s currently being tested with YouTube Studio and allows users to gather insights and data on what their audience is searching for, what the general YouTube user is searching for, estimated search volumes, and where content gaps are appearing for terms. This data can help creators and brands make content that is as relevant as possible to what viewers want to be watching.
Insights are aggregated, so individual data isn’t available, but knowing what your audience and the YouTube userbase is doing will be a vital part of YouTube video optimisation moving forward.
How To Use YouTube Search Insights
So, are you wondering how to YouTube Search Insights as a tool for YouTube video optimisation?
When Is YouTube Search Insights Available?
Until then, however, it’s worthwhile optimising YouTube videos for SEO. If you’re wondering why certain videos aren’t performing on your brand’s channel, then this is the first step to consider!
Looking to delve into YouTube optimisation? Find out how our content team can help your videos be seen by getting in touch.
