How Could Brands And Creators Use TikTok

TikTok is famous among its complete users. It’s hard to navigate if you are unfamiliar with the app. Here is the simple guide to TikTok.

TikTok

It is derived from the lip-syncing app Musical.ly. Naturally, it’s a short-term video content platform that allows users to create content within the app or upload from your mobile phones. The app contains over a billion TTDownloader globally. Brands and businesses are also joining the platform, trying to promote their products on this platform.

How It Differs From Others?

TikTok is a lonely video-oriented platform. The app’s unique editing options include transitions, music, filters, graphics, impressive animations, and more. You can get into the video editing options without using any editing software before. It is easy to consume and share content due to the micro-video content.

Basic Terms On TikTok

Here are the essential things about TikTok that you need to know before getting started.

For You Page – it is the app’s homepage. It is the first page you see when you open the app. The page contains lists of videos to watch. 

Discover Page – here, you can get the new content uploaded to TikTok. It provides the contents depending on hashtags, viral videos, themes, and more. 

Following Feed – here, you can get all the contents from all the people you are following on TikTok.

Challenges – it is an excellent part of the TikTok platform. People recreate video content of others with challenging hashtags.

Duets – it is done between the creators. Creators expand the other user’s video content with the duet.

Hashtags – it groups numerous contents on the social media platform. It is the central part of TikTok’s algorithm and culture.

Creators On TikTok

In many platforms, creators play a significant role in moving the app’s culture on the right path. TikTok encourages collaborations between the creators. To acquire a TikTok’s cultural sense, follow the most famous creators on the app. 

Here are a few creators from their respective industry or niche.

@cznburak – Food Personality

@glitterandglazzers – Fashion and Modelling

@notoriouscree – Comedy and dance

Brands Using TikTok

TikTok is filled with audiences and brands. TikTok is a perfect platform to create brand awareness which can be improved through buying TikTok hearts for the desired video content, which helps to reach their brand name to millions of users. Approach the platform with caution if you are a brand looking forward to incepting. 

Many brands successfully achieve their goals because they are accepting the fun of it. It’s a mesmerizing app that makes you get uncanny and creative. 

TikTok’s Algorithm

TikTok’s algorithm has finally been disclosed. The platform’s machine-learning software ranks the video contents based on different factors, beginning from your proceedings as a fresh user.

Here is brief information about TikTok’s algorithm on how it works. First, video content is divided into three sections of information.

• Hashtags and text description
• Audio or songs
• Account and device settings 

Then the following factors from video content signal the platform what kind of content you love more. It includes:

• Shares
• Comments
• Likes
• Accounts you follow
• Completion ratio

Ratio

TikTok’s algorithm then analyzes your video content’s likes, comments, and shares it acquires. The sweetest zone is a like for every ten views. It makes TikTok’s algorithm to take your video content to many people. It also utilizes the velocity as a sign of the video popularity. If your video content gets massive likes in a single day, then your video will be shown to a vast number of people.

TikTok Ads

There are different types of ads on TikTok, which follows:

In-Feed – these in-feed native ads appear on the app’s “For You” page.

Brand Takeover – these ads pick the full screen when a user opens TikTok.

TopView – it is the upgraded version of Brand Takeover ads, but these ads last up to 60 seconds with the sound.

Branded Hashtag Challenge – these ads display on the app’s discovery page and motivate them to participate in it. 

Branded Effects – these ad displays as stickers, branded lenses, and other special effects that users on TikTok can amalgamate into their video contents.

Custom Influencer Package – these ads deliver the sponsored content created by an influencer/creator on TikTok.

You want a “TikTok Account Manager” for most of these ads.

Last Words

Let’s jump in. Start creating unique and exciting videos and participate in trending hashtag challenges to explore your creativity.

Author Bio

Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers.