Did you know that 88 percent of all business cards are thrown away in less than a week? That can be a discouraging statistic if you want to advertise your services, but there are ways of ensuring people keep your cards around.
If you want your cards to be the ones people hold on to, you need to design unique ones that are eye-catching and that relay what you want people to know about your business. Let us look at some business card designing tips to help you achieve this.
Business Card Designing: Display Your Philosophy
A business card is a small canvas that allows you to express what your business is in a way that can reflect its philosophy. It can be a challenge to highlight this but you want to find ways of showcasing what your business is about.
If your business aesthetic is one that focuses on modern designs, for example, you want to have a business card that shows that in modern lettering, sleek design, and more. ADI Print Solutions can offer ways of displaying your business aesthetic.
Add Something Special
You want your card to stand out and make a lasting impression on potential clients. To do that, add a special feature to the card like an interesting design element or a printing treatment.
You can choose foil accents for a touch of sophistication or an embossed gloss for added texture. You can also choose special card stock. Extra-thick card stock can give the card a luxurious feel or if you want to go for a more organic look, you can go for recycled paper.
When you choose the special features in your business card design, be sure that they fit your branding. If you are a company that works with recycling, for example, adding glamorous touches like foil can feel wrong.
Offer an Incentive
You want potential clients to reach out to you to learn more about your services. Adding business card design elements that offer incentives for them to do this is a great way of getting them to engage with you.
Some people choose to add QR codes to special discounts or to see a video explaining what your services are. You can easily get people to subscribe to a newsletter with a QR code.
You can also offer a discount code they can input into your website or even a free item if they sign up for your newsletter or make a purchase.
Create Memorable Cards
By considering these card designing tips, you will be able to create a more memorable option for your business. You want to do everything possible to ensure your card is one people will keep around. Whether by choosing a unique texture or by offering an incentive, you can get people to remember your business.
Learn more tips on how to get your business to stand out by reading out Business page!
