With the current state of the global economy and a sluggish economy in many parts of the world, it’s no surprise that many companies have resorted to providing cheap SEO services. Just a decade or two ago, SEO was considered a luxury. Now, many companies are finding it necessary to do their own search optimization and to do it at a very affordable price. Before diving in, though, it’s important to note that there are downsides to getting cheap SEO services. While they may be plentiful, they shouldn’t be taken lightly.
For one, cheap seo services aren’t always what they claim to be. If you go to a popular online freelance market such as Fiverr, for example, you will see a plethora of cheap SEO services for as little as $5. In reality, you’ll be hard-pressed to see anything that costs less than a couple hundred dollars nowadays. That said, when you do find someone who claims to provide this service for that price, they will often take advantage of you by charging you on a monthly basis. In many cases, that monthly fee winds up being more than the cost of the one-time SEO process you initially agreed to pay for.
Next, don’t expect your SEO strategy to fly right out of the bag. Many companies offering cheap seo services will give you a “quick summary” of what’s supposed to happen, with detailed instructions on how to execute the suggested strategy. As you may expect, that sort of information is only really helpful if you know exactly what you want to accomplish with your SEO campaign. In some cases, these “quick summaries” are nothing more than rehashed material from the SEO agency. In other cases, though, the suggested strategy may actually do more harm than good.
The final area where cheap seo services can kill your strategy is when they don’t have your best interest at heart. Many low-cost SEO agencies will recommend changes in your site’s content and design to make it more “search engine friendly.” These changes often don’t do anything to increase your page ranking and in fact often make things worse. If the content isn’t updated with relevant and useful information, search engines will see your site as outdated and not valuable enough to continue to Low Cost SEO.
Even low-cost seo services aren’t completely safe when it comes to implementing their suggested strategy. In many cases, copy-and-paste copywriting is what’s used to implement an uninspiring SEO strategy. For example, if you tell a copy-and-paste copy-writer to include lots of keywords in your web copy, he or she is likely to just insert lots of standard keywords, such as “home,” “job,” “marketing,” and “arts.” This isn’t a bad thing if you’re just trying to promote your own business. However, if you’re promoting an ecommerce store, you want the copy-and-paste copywriting to incorporate your keywords so that your website will be found by those individuals who are looking for products and services related to your business.
Another problem that often surfaces with low-cost seo services is that they don’t have the time to really understand your small business goals and needs. If you run a small business, this is particularly important because so much else is going on during the day. You want someone to optimize your web site for you, not spend all day tweaking your content. Instead of focusing primarily on how they can make your site look “more powerful” than everyone else’s, it’s much more efficient and sensible to get someone else to do this work for you.
Most of the cheap seo services out there aren’t in the position to offer ongoing after-sales support if something goes wrong, or if you experience any problems with the software or the links on your website. Cheap SEO agencies don’t have the time or expertise to deal with these kinds of issues. In many cases, it turns out that their service is less than effective. The result: you spend even more money after the fact because you were already spending too much in the beginning with a low-cost SEO service.
Your final option for finding cheap seo services is to look for low-cost SEO agencies that offer account managers for your services. Account managers are trained to handle all the facets of your online presence, which means that you don’t have to worry about learning how to do anything yourself. Instead, your account manager will do most of the work, allowing you to concentrate on growing your business instead of learning how to optimize your web site. If you want to get the most for your money, take a quick summary of your needs to a few low-cost to agencies to see who can give you what you need.