Did you know that almost 90% of people rely on visuals to make purchasing decisions? If you are an eCommerce vendor, you would want to take advantage of this statistic by making your products pop on the page.
Many business owners do not know how to take and edit product photos to entice customers. You must learn the ropes and give potential clients the best iteration of what you can offer!
That is why we are giving you a comprehensive guide on how to take and edit product photos. Let us get started!
Best Camera Settings for Product Photos
There are a few things you have to keep in mind when it comes to camera settings.
You have to set your camera to its highest quality setting. It will give you plenty of room to edit later if needed.
Use a tripod to avoid blurry photos, and lastly, consider using a macro lens if you are shooting small items.
The Finest Time of Day to Shoot
When shooting products outdoors, the best time to take pictures is early morning or late afternoon. The sun is low in the sky, and there are long shadows.
If you’re shooting indoors, on the other hand, the best time is mid-morning or mid-afternoon, when the light is brightest.
Perfecting the Background
The background of your product photos is just as important as the foreground. It must be clean and free of clutter.
You could choose a background that compliments your product. For example, if you’re selling a brightly colored item, a white or light-colored background will make it stand out.
But if you’re selling a more subdued item, a darker background will add contrast and make your product pop.
You should also pay attention to the edges of your frame. Make sure there aren’t any unwanted items or people peeking into the shot.
If there are, however, you can always crop or edit them out using a background remover. It is a quick and easy way to clean up your photo.
Editing Tips for Your Product Photos
If you’re unhappy with the product photo you took, don’t despair. You can make it look professional and appealing to potential customers. There’s no need for extensive editing skills or experience.
Download a photo editing software like Photoshop or Lightroom onto your computer. There is a lot of free and paid software available, so you can choose the one that is comfortable to use.
Open the photo you want to edit in the software. Use the editing tools to crop the image, adjust the lighting, and remove any blemishes.
Finally, save the edited photo in a high-resolution format and upload it to your website or online store. Now potential customers will see your product in its best light!
Step up Your Product Photography Game
Product photography plays a huge part in marketing your products, whether you’re a small e-commerce business or a large company.
Following the tips in this article, you can learn how to take and edit product photos that could help your products stand out and sell.
Start taking great product photos today!
Also, be sure to check out our other articles on different topics. There’s something for everyone!