Are you a Startup? Do you want to outperform your competitors in organic search? The SEO for Startups that we are going to present to you in this article is the most effective option to appear in the first positions of Google and the rest of the search engines.
Although SEO may seem like a simple and quick task, it requires more effort and dedication, as well as a series of practices both inside and outside your website.
If as a Startup you want your organic traffic to be the main way of entering your website, you must know what the best options are to do so.
Understanding SEO is the previous step to any strategy. Doing a good SEO for Startups mainly involves understanding Google and its algorithm changes, since it is the main search engine and the one that will end up bringing you the most traffic.
SEO for Startups: the tools you should always have at hand
When it comes to working on the SEO of your Startup, no tool par excellence allows you to achieve your goals, but to carry out a good positioning you will need to work with several of them.
To work on your marketing strategies to improve your positioning, you will need to know some tools based on the function that they are going to offer you.
SEO audit tools
It is a fundamental tool in SEO for Startups due to its functionalities and the ease of interpreting the data. With SEMrush you can know the status of both your website and your competitors, the keywords for which you position and for which you could position, broken links, AMP implementations, etc.
An alternative to SEMRush could be Sistrix. Although both tools have different characteristics, the main functions are similar.
Although some prior technical knowledge is necessary, the use of Screaming Frog allows you to track any website in its entirety, as if it were an ‘SEO spider’.
It is the free tool that Google offers you to monitor and audit your web page traffic.
The fact that Search Console (formerly Webmaster Tools) is from Google means that the data they offer you is accurate. Although it is also true that its limitations are greater compared to other payment tools.
Another important option that Search Console offers you to control SEO for Startups is the verification of links (both external and internal). In addition, in the case of having some type of manual penalty, it notifies you; something no other tool does.
It is another free tool that you can enjoy by adding its Chrome extension to your browser.
When analyzing SEO for Startups, SEOquake quickly analyzes websites and offers reports on the main factors of the site.
It analyzes all the backlinks on a site and provides you with information about them ( domain rating, URL rating, reference domains to a specific website, the type of link…).
Ahrefs not only allows you to know the links on your website, but you can also analyze other websites; whether they are from your competition or media that you want to analyze to appear in them.
It is a free tool to verify external links to your website. Backlink Watch analyzes the site’s backlinks and collects them in a list, offering you their anchor text, whether or not the link is a follow, as well as whether they are spam.
The handicap of this tool is that it is only in English.
Tools to analyze keywords
If you want to do SEO for your Startup, keywords are essential. You must find the keywords for your business for which you want to position and work to achieve it. But not only specific keywords, but also their alternatives, their synonyms, etc.
With the use of keyword tools, you will be able to know the search density of the keyword in question, as well as the competition you have when it comes to positioning it.
Google Adwords Keyword Planner
It is the quintessential tool for doing SEO in Startups when searching for business keywords.
Although it is not necessary to set up an Adwords campaign to use this option, it will ask you to enter a credit card.
With Ahrefs and SEMRush you can also analyze keywords. Both tools offer you an option to do so.
SEO for Startups: On Page
When SEO for StartUps refers to SEO On Page, it refers to the optimization of the website itself. The objective is to carry out certain actions that allow you to climb positions in the SERPs. These changes imply improvements in the different areas and structure of the site, as well as in designs.
Although SEO On Page is a very broad concept, some aspects are fundamental in SEO for a StartUp and that, therefore, you should take into account.
Through the previously mentioned tools, you will have to find those that adapt to your business and that have a high search volume. Study the competition and start working on the content of your website based on your keywords.
When generating a new page, or new content, the keyword in question must appear. This is a basic SEO tip for StartUps. But you will not only have to take this into account when building URLs. These should also be short and avoid articles, prepositions, and numbers, among others. It is what is known as friendly URLs
Page titles or H1 are an aspect to always take into account in SEO for StartUps. And it is that it will be the first thing that robots will track when entering a page.
In the page titles, it is essential that the keyword is there, and, the more at the beginning, the better.
A tip to keep in mind in page titles is to provide them with connectors such as ‘the best ‘tricks’ ‘tutorial’ ‘guide’; since they add value to the structure of the titles.
If your website is already launched, the optimization of the pages is necessary to improve the positioning of these. Beyond introducing the keyword in the title, to enhance SEO for StartUps, the keywords must also appear during the texts.
When including keywords in the text, it is recommended that they appear among the first 100 words, as this allows search engines to understand the content and its intention. However, during the text, they must also appear. Of course, without going overboard, since it must be something natural.
Not only do they guarantee more time on the page for your visitors, but they are another element to value in SEO for StartUps. The images and the rest of the content must have a weight of less than 100kb and contain a title and a description that includes the keyword among its attributes.
Responsive web design
A responsive design means that, regardless of the size of the screen with which the web is accessed, the site adapts to any device correctly. Something essential at the user level, but that also influences SEO.
If you want to know how your site looks in different formats and sizes press Ctrl + Shift + I.
Links pass power and authority from one page to another. It is important to try to connect some pages of your site with others to favor the user experience, and also the SEO of your StartUp’s website.
Although interlinking will be positive to improve the positioning of your website, you should not abuse it.
That a web page loads quickly is something that Google takes into account, especially with the AMP versions now existing.
To find out how fast your site is and if it is negatively affecting the SEO of your StartUp, you can use Google’s PageSpeed Tools. This free tool will tell you what your score is, as well as suggestions to improve your speed.
SEO for Startups: Off Page
It is important to work on SEO for StartUps both On Page and Off Page. When talking about SEO Off Page, reference is made to those external actions that benefit our website.
A good link strategy where they are obtained from other websites that point to your business increases your visibility and authority in the face of search engines. The links that you place with us can dofollow or nofollow.
If the link that points to your site is dofollow, it means that it transfers its strength and authority to you, so the search engines give it greater relevance.
If the links are nofollow they will not transfer force to the site. However, it also contributes positively to improving SEO for StartUps.
There are several ways to get links:
- Through the guest authors section of other pages/blogs.
- Through interesting communications, or press releases, in which the medium links to your website.
- Link exchange, but nothing recommended.
- Posting in forums is less and less relevant.
- Comments are also not very relevant
- Recruitment in media with a lot of authority.
When it comes to finding web pages where to place your links and improve SEO for your StartUp, a good strategy is to analyze your competition with tools like Ahrefs and see which media link to them.
Another option, although more technical, would be to analyze broken links from web pages that no longer exist and ask them to add your link.
By carrying out these strategies you will be able to create a good SEO for your StartUp and position yourself in search engines. However, having specialists in the sector will allow you to achieve your goals more quickly and with guaranteed quality results.
At Digital Marketing Agency Lahore we are experts in web positioning. If you want to improve SEO in StartUps, contact us and start seeing the results for yourself.