Your brand is much more than its products or services. It is a complete package and signage is an integral part of any business. The way you promote your brand will ascertain how customers engage with you. Your brand should include a complete experience from ads to promotions, digital marketing, your website or application and your signage. Whether it is for marketing or custom signage on premises, utilising attractive signage and aesthetic banners can give your business a competitive advantage.
These days, good brand awareness and brand recall are crucial for the success of any business. By using custom signage, you have the opportunity to be recognised for your efforts by the target audience in the form of increased customer engagement and sales. From digital signages to vehicle signage or illuminated signage, we will look at how retail signage affects your brand. Here are some prominent reasons why signages are perfect for marketing and promotional campaigns.
According to Sign company London, signs reflect a brand’s most visible kind of communication. Effective outdoor signs and entry point graphics can influence how a retail store performs. Signage helps to inform the customers and not let them make false assumptions about your brand. It is a great way of informing your customers that you care about your branding so they must not worry about the quality of your products or services. Good signage opens the doors for new customers as well as continuing repeat business. On the other hand, poor signage can stop customers from interacting with your brand.
Offers a Competitive Advantage
Being successful amongst tons of companies is a dilemma for any brand but custom signage can be your saviour. It can be the differentiating factor between someone choosing your brand over a competitor. An aesthetic sign in front of your store can catch the attention of customers and bring them into your store to check out your offering. Moreover, location too plays a major role in offering a competitive advantage to your brand. Storefront signage will give you an extra advantage of allowing people to identify the physical presence of your brand.
For small businesses, custom signage is one of the most powerful marketing and promotional tools. Agreed, there are other tried and tested techniques like newspapers ads or billboards but they do not have the same durability as custom signs. Consistency is a key element when you use signs as a marketing tool for your campaigns. Custom signage can be an exterior marketing campaign that is visible 24×7 throughout the year. This will ensure brand recall and unlike newspaper ads you do not have to pay for these signs on a daily or monthly basis, there is just one time cost involved. This makes custom signage an extremely clever yet cost-effective strategy to elevate your brand awareness and encourage brand loyalty.
Aesthetically designed, premium quality custom signage can stop anyone in their track and compel them to notice your sign and enter the store to curb their curiosity. Impulse shopping accounts for more than 30% of the annual global sales and custom signage is the first step in that process. If you are using the signs internally, you can place it strategically to promote new products or run special discounts on certain products during festivals. The perfect example of this is the candy counter next to the check out so that it can attract customers to incur impulse purchases. Attractive signage always encourages passersby to take a look inside the store or instantly visit your website or app to check out your business. In that case, you don’t want to miss out on any sales opportunities.
If your brand has a higher brand awareness, it is relatively easier to impact people’s perceptions and change their attitudes. It instantly adds a sense of connectivity with your target audience. Due to this, you are able to encourage repeat purchases and a significantly bigger market share. Custom signage is a crucial element in increasing brand awareness and brand recall. Brands like McDonald’s and Burger King are two great examples of companies that use attractive signage to its full potential. To completely leverage the potential of custom signage, you must design it keeping the brand values in mind. It instantly allows customers to make connections with your brand even before they come to your store for a purchase.
Custom signage is a comprehensive business tool that can be used for a variety of events. It also serves as a graphical solution to a lot of business challenges like brand recognition, brand awareness, competitive advantage and boost sales. We hope the above points will help you to understand the importance of signages for marketing and promotional campaigns and if you haven’t already, start using business signages now.