Moz SEO tools are widely regarded as some of the most effective for optimizing on Google. Moz is an authority in the SEO niche, and its tools help thousands of businesses every day.
It can be tough to know which tools to use and what they do, though. This is especially true if you’re new to SEO and unfamiliar with some of the most common terminology. We’re going to look at four helpful tools that Moz offers, giving you some insight into what they are and how they work.
We hope the ideas below set you on the right track with your SEO campaign. Let’s get started.
1. Moz SEO Rankings
The ranking aspect of Moz gives you insight into how well your site is ranking for various keywords. Not only can you see your results for particular keywords, but you can use modifiers and different labels that allow you to see how your site performs in different contexts.
You can also look at data concerning the trends your site see in the search engine results pages (SERPS). This allows you to keep an eye on your general success and address any issues that might affect your rankings over time.
2. Link Health
Moz also offers “links” campaigns. Your linking network is very important when it comes to the sort of rankings you achieve. Understanding the quality of the links to and from your site is crucial.
Moz’s links campaigns give you insights into domain authority, follows, nofollows, external, internal, spam scores, and much more. These are all factors that can be tweaked.
As you start to understand how links affect your SEO rankings, you can use these Moz tools to optimize your linking structure.
3. Keyword Research Tools
Keyword research is another fundamental aspect of SEO. When you find the right target keywords, you base the rest of your SEO campaign around those terms. Content creation, for example, occurs in response to target keywords.
It’s tricky to find the right keywords, though. This tool gives you suggestions on keywords to use as well as different insights into the keyword phrases you’re searching for.
You can also use this tool to identify competitors and scope out the current terrain.
4. Moz Local SEO
It’s important to note that Moz Pro and Moz Local (both options of the tool) are pretty comprehensive. You get access to numerous tools when you sign up.
You can explore all of the tools at your leisure. That said, Moz Local sets its focus on the rankings in and around your geographical area. That’s particularly useful for small businesses and those that deal with a lot of foot traffic to their brick-and-mortar business.
Want to Learn More About SEO Analysis Tools?
We hope our look at Moz SEO tools was useful to you. There’s a lot more to learn about SEO and how to master it, though. We’re here to help.
Explore our site for more ideas on how to optimize your site, which tools to use, and a whole lot more.