LED display has an impact that keeps the customers glued. The drastic boom of any business in the current era depends on how well they mesmerize their brand in customers’ minds. For this, marketers are involved in various innovative techniques, including; commercials, advertisements, and other promotional activities. Here I must say outdoor advertising LED display has proven to be a game-changer since it works best in grabbing customer’s attention.
Getting curious and willing to learn? Let’s take a look at the importance of this marketing strategy that works wonder with the right device
How is LED Display the Best solution? Does it Mark the Prediction of a Better & Brighter future ahead?
Well, outdoor LED advertising displays have taken a step further when it comes to marketing communication. And, it takes your business to the next level, providing you a platform to connect customers with your brand.
Many multi-functional, multi-dimensional, and customized LED displays have given businesses a new opportunity to inform and engage their customers. Both LED indoor and outdoor exhibits to provide entertainment to customers with HD color, screens, brightness, video/audio system, and ease of managing content on a real-time basis.
Unlike other outdoor advertising media solutions, LED advertising has unique communication value. Let’s take an example of Glass Curtain Wall Transparent LED Display; it has a clear, eye-catching picture, dazzling colors, high transparency, wide viewing angle, and a strong visual impact with high arrival and comprehensive coverage.
On the other hand, traditional billboards have become obsolete, while digital led displays are modern communication tools for businesses. Driven presentations help organizations in promoting their image indoor and outside. The endless application opportunities which LED displays to provide for marketers bring the ultimate experience to customers.
Best Examples of Outdoor Advertising LED Displays Today
At present, glass curtain wall transparent LED displays are generally installed on buildings with glass curtain walls, such as commercial buildings, banks, large shopping malls, shopping malls, theaters, etc. These places are primarily urban business districts, arterial roads, and densely populated areas.
LED media advertisements settled in the city’s core business districts to promote the consumption of 3D LED displays that vividly display brand new content when consumers are standing at the mall’s door and hesitates. Large Naked eye 3D LED screens can accelerate consumers’ purchasing decisions. Internet celebrity superstars live broadcast to sell the brand mobile phone by 3D LED Screen.
LED technology continues to make breakthroughs, and its applications are becoming more and more extensive. Large Naked eye 3D LED screens to display videos and dynamic pictures compared with other outdoor media solutions, and the audience “cost per thousand” is lower, and advertisers’ investment is not high.
LED outdoor advertising screens fill the gaps in the night landscape of third- and fourth-tier cities. Urban image buildings equipped with LED outdoor advertising screens are expected to become a new city landmark.
Most third- and fourth-tier cities are still waiting or are just being developed, attracting more and more LED display manufacturers to sink the marketing and seek business opportunities in emerging third- and fourth-tier cities.
Best Features / Benefits of Outdoor LED Display
Following are some striking features and advantages of using LED transparent display for effective outdoor brand marketing;
• Unique displaying effect
The most important reason for using a transparent LED display for outdoor brand marketing is, it provides an exceptionally unique displaying effect as it has a transparent background.
The picture seems like floating on the glass wall; this gives an appealing and active artistic effect
• High transparency
The LED transparent display provides high transparency with up to 80 % ratio, keeping an interior organic illumination & viewing. On the other hand, the SMD is not very prominent from a certain distance.
• Light in Weight
The LED display is lightweight, unlike the PCB board, which weighs 10mm in thickness, 14kg in proper weight. The less weight enables convenient installation within a small space and decreases the unconstructive impact on the look of construction.
• Stable and reliable
Stability is pretty fundamental for this item, under the patent of trimming SMD into PCB, guarantee the strength unrivaled than other indistinguishable items in the commercial center.
• Wide scope of uses
There is a scope of full shading straightforward showcase for shopping roads, banks, theaters, lodgings, milestones, and so on
• Speedy installation
The quick lock systems of LED transparent display ensures quick installation; this saves time, and labor cost
• High brightness & power saving
Another notable feature of transparent LED displays is their high brightness; this has become a significant advantage to consider for outdoor advertisement. Range of 6000nits brightness certifies an ideal visual achievement even if exposed to direct sunlight, without a cooling unit, and saves critical energy.
· Easy support
Fixing a single SMD without wiping out a single module or entire board.
Tips for Efficient Outdoor Ads
Choose the Right Location
The more eyeball your billboard will catch, the more chances of potential customers you’ll have! Choosing the right location for installing outdoor advertising displays is much essential. Every individual who takes the street ought to preferably have the option to see it with no block. There are incredible boards on roads filling no need.
This is to a great extent since it would be set at a vulnerable side. So pick the best area for your board to get clients.
Keep it Short
Always remember that it just takes a second to catch people’s attention towards anything. Hence, your advertising display should be creative and potent enough to convey a message in little time.
Be careful while creating your marketing ad. Use short and fewer words!
Add Graphics & signs
3D or the latest graphics is indeed an art, yet a powerful tool for grab close attention. Substitute long sentences with pictures to successfully impart your thought. Remember a more significant number of signs than words for your announcement advertisement to make it look famous and striking.
Bulletins are generally implied for travelers, who are typically distracted with their undertakings. They don’t have the opportunity to relook or decipher your promotion.
How Does the Outdoor LED Display Adapt The Changes in OOH Advertising market?
The OOH – out of home – advertising has a bit of a purple patch; recently, the move to digital has seen the sector outperform other traditional media over the last few years. Many reputable companies like JCD ecaux and clear channel have invested millions of dollars in attracting more customers and earning dollars within no time.
Here, the flexibility of digital sites makes them further attractive for the target audience; this explains the healthy growth driven by digitization in the past decade.
Following are four primary reasons to start or continuing Ooh advertising.
Long-term strategy – Remember, billboards have always been a long-term strategy, and you ooh advertising spend today pays dividends in 3,6 and 12 months.
Increase share market – While your competitors cut back on their ad spending, you can take advantage of the growth opportunities available.
Brand building – Maintaining your advertising spend projects a stable brand during unstable times.
Diversifying media – Supplement your marketing mix with billboards for a lowered CPM and increased brand uplift. Growing businesses capture market share during recessions by market and advertising while their competitors are scaling back.
Continue to build your brand and get ahead with a long-term strategy even when there’s a short-term problem.