Landscapers have the potential to make up to $80,000 a year, depending on where they work and what services they provide. If you have a landscaping business, it’s possible for you to become a successful business owner.
The key to being successful in any type of business is marketing yourself as a professional and expert in your field. Of course you need the skills to be able to do professional work, but that’s only half of it.
The other half is being able to show prospective clients that you’re worth hiring. Here are five things you need to do in order to effectively market yourself as a professional landscaper.
#1: Create a Business Website
The first thing you should do when you’re trying to market your landscaping business is to create a website for your business. Your website is what can come up when people Google a local landscaping business. It should include:
- The name of your business
- Your logo
- Your physical location (if applicable)
- Your business phone number and email address
- Your business hours
- Your social media handles
Your website should also include photos of work you’ve done before and reviews/testimonials from previous customers. You should also include an “about” section that tells about your skills and training and the services you provide.
#2: Establish a Strong Social Media Presence
You should also have a business account across different social media platforms. Billions of people use social media every day, and some platforms will even allow clients to book appointments right from a business’s social media page. Currently, the top 10 social media platforms are:
- YouTube
- TikTok
- Snapchat
You don’t have to have a business page on all 10 platforms, but landscapers will benefit from using Facebook, Instagram, and LinkedIn. Facebook will keep current and future clients up-to-date with all of the practical information pertaining to your business, while Instagram will serve as an easily accessible portfolio. Meanwhile, LinkedIn serves as a social media platform, professional networking platform, and a job search platform.
#3: Build Your Portfolio and Showcase Your Expertise
Your work speaks for itself, so having pictures of your work on your website and social media pages can help convince prospective clients that you’re the landscaper they should hire. Most landscape designers and architects have formal training, but it’s possible to be a self-taught landscaper as well. Either way, you’ll want a full portfolio of your work.
To produce your best work, you’re going to have to invest in the best tools. Some essential tools for landscapers include lawn mowers, trimmers, and hand tools. It’s also a good idea to invest in a skid steer because it can accommodate a variety of attachments, such as a rake, a bucket, a trencher, and a tiller.
#4: Use Various Digital Marketing Techniques
Once you’ve set up your business website and social media pages, you can start implementing various forms of digital marketing. Digital marketing is marketing done over the internet, and it’s the most effective way to market your business. The best forms of digital marketing include:
- SEO (search engine optimization) marketing
- Content marketing
- Social media marketing
- PPC (pay per click)
- Email marketing
SEO marketing uses keywords on your website to get it to rank higher in search engines, and PPC also gets your website in the top slots on search engines like Google (Google Ads). Content marketing uses pictures, videos, and other forms of content to create brand awareness when you post it on social media or send through emails.
#5: Create Local Awareness
Just because digital marketing is the most effective way to market your business doesn’t mean that you can’t use traditional marketing as well. In fact, because landscapers more than likely work locally, this is a very effective way to market your business. So it’s still a good idea to place ads in your local newspaper, post fliers around town, and maybe even look into local TV and radio ads.
You should also consider joining local community groups and business associations to network with other local businesses. The more people in your community you have aware of your business, the more likely they are to hire your landscaping service.
The Bottom Line
Doing these five things will help you grow your business in no time. Just keep in mind that it can take some time to grow a small business, but with consistency and hard work you can get your business to where you want it to be.
