Did you know that more than 70% of small businesses in the United States have a website?
Having a website is essential these days because that is the first place people check for information about your company.
If you want to increase sales and customers, you need to be able to capture them from the moment they enter your site.
Continue reading if you want to learn about the latest homepage designs for 2022 so that you can update your site!
Strong Aesthetics
One of the biggest homepage designs that people are using in 2022 is strong aesthetics.
Think of aesthetics as a theme for your site. Not only does it impact your colors and fonts, but it should impact the way that the viewer feels. Turning your website into a destination with an aesthetic can capture attention and grow business.
For example, people with a recycling company can use a Go Green aesthetic by posting pictures and making people feel the impact of their efforts.
Large Fonts
Another common theme on 2022 homepages is large fonts.
If you want to capture someone’s attention, sometimes you just need to get right in their faces. Using large fonts can draw attention to the areas you desire. This makes it easier to navigate the site for users because it will act as a sort of guidance.
Large fonts should serve a purpose and never be random. Make sure that you review your content to see which areas will produce the most impact. Depending on the style of your website, you can include large fonts on each page or rare occasions.
Interactive Content
Getting people to your site is one thing, but keeping them there is another issue.
If you want to keep customers on your site, you should consider adding interactive content. Including polls, short quizzes, and videos can make people increase clicks and understand what your company is about. Interactive content is perfect for learning because it gives you a chance to inform people of your purpose.
Try to find original content. If you don’t have experience with web design, you may need to hire outside help. Interactive content is essential because the more clicks and views you get on your site, the higher your chances are of making a sale.
Clean Designs
Another trend for 2022 homepages is clean designs.
Having a simple background, font, and navigation is essential right now. With most viewers looking at your site from their phones, your site needs to be clean and concise. A great way to get a clean design is by using white or black backgrounds that can help content stand out.
If you need help simplifying your website, the Hilton web design team can help. Companies like this can reduce information and content that isn’t necessary to increase your chances of success.
Having a clean design for your site is also important because you have more control of where the viewer’s attention is going.
Get Inspiration from Apps
Let’s face it, apps are one of the most engaging things people can download on their phones, tablets, and laptops.
Finding inspiration from your favorite apps can give users a sense of comfort and familiarity. Apps are designed to be simple and user-friendly. Getting inspiration from them will only make you one step closer to creating an app for your company.
You can also find inspiration from the navigation of applications. The navigation is slightly different on an app since it can connect to other platforms with a simple click. You can also do this on your site.
Single-Page Sites
There seems to be a common theme this year of making things user-friendly.
Aside from keeping things clean and keeping fluff out, you can turn your site into a single page. Polls have recently shown that online users prefer scrolling versus selecting from a menu. Putting all of your content in an organized manner, on a single page, can help your sales.
This web design tactic is meant to reduce all complex features on a site that could turn people away from your store or services. Some people compare sites that use this method to a flyer or poster. They are meant for simple sites with minimal information and content.
Single-page sites provide a format for readers that is more approachable and fluid.
Linework
Geometrics have often been used in web design, and they don’t seem to be going anywhere for 2022.
A lot of companies are using lines on their sites. They are using them to organize content, direct readers, or create visually-pleasing designs. If you want to incorporate something simple on your site, consider using linework to make a unique look.
This is a particularly effective method for sites with a simple and clean format.
Be Neutral
Not all sites are directed specifically towards one gender, but the ones that are, are making some changes.
Switching to a gender-neutral design is a homepage design that many companies are implementing. Neutral colors and gender awareness can help make viewers more comfortable ordering from your company.
Whether you sell toys, clothing, or skincare products, gender-specific advertising is becoming a thing of the past.
Do You Know How to Create the Best Homepage Designs?
If you want your website to be relevant, you need to understand which homepage designs are trending.
This year, web design is all about simplicity. App functions, single-page sites, and clean spaces can make your site look welcoming and professional. When companies include too many graphics or the same font on every page, readers can become overwhelmed or bored.
Don’t be afraid to let your brand shine on your website, this is the platform that people will use to reference your company.
Be sure that you check out our page for more content about the types of homepages and content you can use for your site!
