With more people looking for ethical brands to follow, it’s only natural to want to market your business as such. However, before you can walk the walk, you first need to talk the talk. This means using ethical marketing behavior, but what is ethical marketing?
Many businesses prefer regular advertising to build a reputation quickly. While this may have short-term results, ethical decision-making can offer more longevity. It allows you to optimize your reputation and build a solid customer base.
Are you gearing your brand towards more ethical practices?
If you’re looking into ethical marketing, this is the article for you. Read on to discover everything you need to know about the marketing code of ethics.
Be Transparent With Customers
Transparency is one of the most valuable things you can offer a customer. It’s the first step to fostering trust and solidifying a loyal consumer base. An ethical business must always be transparent about its products and services.
This means providing the maximum amount of details regarding a product or service. Key information may include safety, usage, and effectiveness.
Promote Human Rights and Sustainability
Consumers nowadays are more careful about choosing brands to subscribe to. A great example of this is in the fashion industry, especially in fast fashion. People have a lot of compassion for those who work behind the scenes.
Take care of your employees and be honest about your supply chain. Though your products or services may come at a higher price for their production, your customers will know it’s worth it.
Protect Your Employees
If customers believe that a brand cares for them, they’re more likely to come back. So, when a customer has a concern, respond meaningfully. Every business must strive to protect consumer rights.
On that note, let your customers know that they can trust you with their data. This shows that you’re committed to making them feel safe and secure with your brand.
What You Shouldn’t Do
There are a few taboos in ethical marketing that many brands don’t realize they’re doing. Some examples are exaggerating and making false comparisons. You don’t want to promise a level of quality you can’t provide.
This violates the code of transparency and honesty. Another thing to avoid is making false claims. If you offer products to help skin, hair, or health, make sure you have the scientific evidence to back it up.
Emotions are a powerful thing, and it’s often a great way to make more impactful ads. However, it’s crucial to know the difference between sympathizing with and manipulating emotions. Making your customer feel angry, sad, or scared is a surefire way to make your business crash and burn.
Now that you know the do’s and don’ts of ethical marketing, how do you incorporate it into your SEO? Find out when you learn more about this service.
So, What Is Ethical Marketing to You?
What is ethical marketing exactly? It’s more than a marketing tactic; it’s a commitment to do what’s right.
If you want to learn more about becoming an ethical business, check out our other blog posts.
