It takes a lot of effort and patience to increase your YouTube subscribers. But, if you want to expand your audience on the world’s largest online video social platform, you’ve come to the right place. We’ll show you some clever ways to increase your YouTube subscribers without trying to sell your soul in the process.
For the time being, I’ll assume you’re already creating content for YouTube.
As a result, if you have an online business or blog, you can use video and YouTube to connect with customers, showcase your knowledge and expertise, and grow an entirely new community.
Another reason you might also want to increase your YouTube subscribers is:
Traffic! Yes, that’s correct. Increasing website traffic via YouTube. From your YouTube channel and videos.
Take a look at these figures:
- 25 billion hours of video are being watched on YouTube each month.
- A whopping 85 percent of internet users in the United States watch videos online. Isn’t that insane?
With these statistics in mind, you have no choice but to adopt YouTube and video content marketing to advertise your blog or expand your business in 2021, 2022, and beyond.
So, now that your brain is brimming with fantastic video marketing statistics and facts, it’s time to take video marketing and growing your YouTube subscribers sincerely, isn’t it?
Let’s get started.
Ways to Expand Your YouTube Audience
1) Create Quality Content
Let us begin with the most critical component of all: excellent content.
Growing a YouTube audience is similar to expanding a readership for your blog or a fan following for your Facebook page.
To put it another way, it all starts with solid content.
To even consider subscribing to your YouTube channel, people must love your content.
And here’s what you should comprehend:
If your content is mediocre, you will receive few to no subscribers.
We are trying to make this as straightforward as possible. Your content must be helpful, engaging, and unforgettable.
Constructing ‘problem-solving content that people will watch is an excellent way to generate business through your YouTube channel.
2) Brand Your Video Channel
The following step is to make your channel visually striking.
Branding your YouTube channel allows you to establish your identity and enables users to recognize your brand immediately.
You’re probably already utilizing a personal brand style for your blog or website, right? And, most likely, the same is true for your social networks and Instagram profile.
So, it stands to reason that you would like to bring that branding across to your YouTube channel.
- Design hints – Here are a few design hints for you:
Consider the message you would like to send to your viewers when constructing your YouTube channel banner, and let them what your channel is all about.
Don’t hesitate to update custom URLs to your channel header in addition to providing nice branded artwork for your channel. These could include your web link as well as links to other social networks.
- Bio – Include an intriguing bio about what you’re doing, your objective, and what your videos are primarily about.
3) Use Branded Thumbnails
So, while we’re on the subject of ‘branding,’ don’t forget to add some cool customized thumbnails to your videos to make your YouTube channel enticing and recognizable.
Many motion graphic companies in the United States have always done this for their videos, and the thumbnails do not have to be incredibly professional.
You’ve realized that while creating custom video thumbnails takes a bit of time, it’s critical if you’d like to leave an impact on your new consumers.
Before you rush off to make some custom branded thumbnails for your videos, consider the following design tips:
- Use high-resolution images. You would like to have your thumbnails as sharp as possible, despite the screen size format on which your videos have been viewed.
- Edit your images – Instead of using bland, dull stock images, add extra details to make them more intriguing. Use pleasant filters, and keep brightness, contrast, and so on in check. If you’re going to use stock images to depict the content of your video, ensure they’re practical and applicable for a wide range of people.
- Overlay elements – They can take the form of stylish text, gradients, cut-out images, and so on.
4) Ensure Your Video Footage And Audio Quality Is Excellent.
This is so, so, so, so crucial. But, is that all the so’s?
Nothing is worse than watching videos with low-quality footage, but even worse, with terrible audio.
Shoot in HD or improved quality from beginning to end if possible.
If you’re recording yourself and speaking in your videos, you could use your mobile phone; no other costly equipment is required. However, to enhance audio quality.
5) Turn a group of videos into a carnival-worthy playlist
Do you have a video? Do you have a weekly series of trainings or do you have a group of webinars on the same topic?
Whatever it is, you should include it in your YouTube playlist. This allows your viewers to continue watching without having to manually search and click on the next video.
Why is this good for order growth? Well, it will make people stay on your channel longer and show them that you have a lot of quality content. It also keeps your video content highly organized so that your channel doesn’t become confusing and lazy for users.
BuzzFeed Tasty has done an excellent job in this regard. Check out their site on the YouTube playlist, which is categorized into different categories like “lunch,” “vegetarian,” and my personal favorite, because I despise “one-pot recipes.”
6) Encourage people to subscribe to your channel
All the parents there understand the power of bribery. “If you eat vegetables, I’ll let you watch your iPad 10 minutes before bed.” I heard this from my sisters telling my sons over and over again.
Interestingly, bribes are not something we grew up with. In fact, it is very effective for adults, because enjoying things for free is inherent in human nature. So yes, you should bribe people to subscribe to your YouTube channel. I know this may sound ridiculous, but it works!
Here are two ways to encourage people to subscribe.
Cross-channel competition: This is one of the oldest marketing bribery techniques in this book, but when done well, it works wonders. For example, suppose you run a bowling alley in the city. Organize a contest, promote your business on Facebook and Instagram, and win one night of free food and bowling. Criteria include simulating, commenting on, and subscribing to your YouTube channel on your Instagram posts. Let contestants know that the link to the YouTube channel is on your Instagram profile (#linkinbio) so they can easily navigate and subscribe to your video. Look! Your YouTube subscription base has grown overnight.
Encourage viewers to subscribe to your videos to get more benefits: Another easy way to increase your subscribers is to work with viewers who have already visited one of your YouTube videos. Obviously, they have some interest in your brand, so why not take the opportunity to order them? Subscribe to subscribers only: Announce in the videos that when they subscribe, they will receive a free e-book or test your software for free for one month. Of course, you have to keep those promises, but it’s a great way to attract more subscribers.
As you’ll see, expanding your YouTube audience entails more than just advertising and promotion. It all begins with producing the best content possible. Concentrate on offering value and solutions to your crowd, and your channel will expand over time. According to Dallas SEO Services providers, Marketing and advertising, of course, play a significant role in growing your YouTube subscriber base. It does, however, take a while, so don’t be in such a hurry.
So, best of luck!