The Business Benefits of an SMS Routing Service

Did you know that studies suggest that 82% of individuals open every text message they get? That’s correct: 82%.

It’s simple and handy for businesses to reach clients where they are via SMS messaging. While developing your omnichannel communication strategy, it’s important to include SMS as a significant component. Therefore, if you’ve been wondering about the benefits of an SMS routing service, no worries.

You’ve come to the right place. Keep on reading for our full breakdown of what makes SMS routing tick, and its many perks and benefits for your business.

What Is SMS Business Texting?

In the beginning, let’s define what SMS business messaging is all about.

In the simplest of terms, SMS business messaging is a communication channel that employs brief text messages. It helps companies interact with present and future customers, suppliers, or other companies. Unfortunately, this channel is typically disregarded in favor of technologies that give more formatting or customizing possibilities.

Brands frequently choose elegant, formattable mediums like email or social media. But SMS business messaging is a very engaging avenue for consumer engagement.

Why SMS Business Texting Is So Essential

SMS business texting may be a significant addition to customer and prospect engagement. Even if phone conversations are the best channel for actual, individualized client connection.

Eighty percent of customers are more inclined to buy from a business that provides tailored experiences.

It’s easy to understand how including texting in your customer communication channels can benefit your bottom line. It’s quite simple when you consider that SMS text messages are among the top three most useful support channels for consumers.

Here are some of the special advantages for your customers of using SMS in your customer interactions.

The Benefits of an SMS Routing Service

SMS messaging may provide a variety of advantages depending on your sector and your team. The following are three of the most important advantages, independent of the application.

Reducing Customer Effort

Today, time and attention are two of the most valuable commodities in the world. This means that companies need consumers’ time and attention in order to establish a connection and interact with them.

The immediacy of a phone call can’t be beaten. SMS, on the other hand, comes in handy when customers are short on time. Use it to receive answers to your inquiries and solve problems swiftly. And you don’t even have to worry about operation hours.

Increasing Customer Satisfaction

Every generation spends at least four hours each day on their cell phones, so texting a business is a convenient way to connect with customers.

Customers don’t have to switch smartphones in order to communicate with a brand through SMS. As a consequence, there is less of a barrier between customers and brands participating in a dialogue.

Streamlines the Process of Interacting with Customers

Promotional discounts, appointment reminders, and transaction confirmations are just a few of the many things you can use SMS text messaging for.

It’s great when clients adopt the structure. Thus, instead of scrolling through a congested email or social media stream, they can quickly discover the information they need.

Using Message Prioritization in Your Favor

About 3-5 percent of SMS messages that are routed incorrectly by rivals are not delivered. This indicates that out of a total of 1000 mobile phone numbers, 30 to 50 SMS messages will be undeliverable since they were misrouted along the way.

Think about incorrect priorities in the distribution chain. PIN codes must be provided in seconds, while marketing messages may normally wait 30 seconds. There are other factors that might cause these issues.

As a result, it might take a long time to trace down lost communications. Especially ones that have been lost in extensive routing chains. After all, each vendor may have its own time zone, priority, and escalation protocols in place.

Sure, fast delivery rates are a benefit of a reliable vendor-operator link. But, so too is message prioritizing for time-sensitive communications like PIN codes. This becomes critical during busy periods like the holidays.

In order to reduce the number of resend requests a client makes, the delivery must occur in a fair length of time. This reduces the number of messages sent and paid for.

Higher Delivery Rates

An improvement in the delivery rate of only 1% yields an exponentially greater return than the cost of sending a single SMS. This is especially true in business-critical communication when outcomes and returns are highly valued.

So, even if we increase the number of messages we send by 1%, this gain would pay for half of the campaign among the majority of the world’s population.

An adaptive SMS routing solution like tmtanalysis.com incorporates a number of well-proven, high-quality routes into a single configuration. It can increase your delivery rate by 2-3 percent above the market average. It can also assist and alleviate delivery troubles and delays during peak times.

More customers are contacted and PIN codes are sent less frequently. Also, appointments and reminders are delivered, so customers know their taxi has arrived.

In the long run, a 3% increase in delivery rates and prompt service will have a greater effect on the bottom line. It’s better than a single penny per SMS ever could.

Perks of Using an SMS Routing Company: Explained

When it comes to meeting clients where they are, SMS business messaging is straightforward and simple.

Resolving customer complaints, decreasing friction, and increasing customer engagement are all made easier by using an SMS routing service. We hope that our guide has given you all the answers you need. But, if you’re looking for more details, you should check out our technology and business sections.