Press Release Submission Sites for SEO or high pr press release submission sites or List of free press release submission sites or press release submission list
Press release, according to some sources is passe because all communication is transferred to social media now. I must disagree. There are still so many branches which works more traditionally and it is ok.
That was for the beginning.
Press release is worth to share when there is something **new, interesting, innovating, unusual, has big value** to the audience. It is easy to be trapped into thinking “everything about my company is interesting”. Well, it is not true. At least, not for everyone.
A press release is a one-page summary of a news story accompanied by an announcement to the media. Press releases help journalists and writers produce stories about your company and its products, services, and/or events. A press release also includes contact information for the organization sending the release.
The key elements of a successful press releases are :
1. Headline: Headline should be eye catching and informative.
2. Dateline and first Paragraph: It should be short and simple to read.
3. Introduction: Give a short and informative introduction of your company .
4. Body: Explain every detail you want to share with your audiences
5. Boilerplate: a short summary with few sentences concisely explains the company or organization
6. Contact Details
The one thing I believe a press release does better than any other form of spreading news is that it creates a formal and official record of news.
It may seem silly or unnecessary but it is actually very important for a reporter or blogger to have an official document that they can refer to with absolute confidence. A reporter can’t exactly reference a blog post or tweet with full absolute confidence but she can do so when referencing a formal press release.
That is what makes a formal press release necessary even in today’s social media filled world. Press Release Submission Sites for Bloggers & Website Owners
Rules of Press Release Submission
- Press Releases should be between 300 and 1000 words in length. The news summary included with the release must also be no longer than two or three sentences.
- Provide equal space in entire content and cover the five W’s; who, what, why, where, and when of the newsworthy event in the first paragraph.
- There should not be any email addresses within the body of the release. If an email address is necessary to include, use this formatting: name (at) service (dot) com.
- All links must be active and contain acceptable extensions (jpeg, png, gif, tiff, bmp, pdf, doc*, xl*, ps, rtf, ppt, mpeg, mp3, and mov only). Use links sparingly. Ideally, the press release should only 1 link for every 100 words. For example, a 500-word press release should contain fewer than 5 links in the body.
- If the press release is longer than a single page, include the word “more” at the bottom of every page. In addition, include the release subject and/or your name on every proceeding page. Include the word “end” at the bottom of the final page.
- The featured image should be at least 400*400*
This works best for business-to-business communication. In our industry, like most, there are many trade media reports providing statistics and study results. It can be helpful for an expert to put that information into perspective. When one of our clients can do this, we write up a release. There are many other reasons to write them. The only reason not to write one is when you have no information of value to share with the release’s intended readership.
How to write a press release?
Here are some potential press-worthy elements you can consider:
- Heading: This needs to be strong. People are interested in how a business expands, who it sells to, and how much money it makes. Craft your headline with a strong title that grabs a reader’s attention right away.
- Sub-heading: A single sentence summarizes the entire content of the press release. It can be just as important as the heading because it gives readers a taste of the content to follow.
- Opening paragraph: The opening paragraph has to be strong and include pertinent information, namely what the press release is about, who it affects, and why they should read or act upon it. If you talk of an event or launch, you also need to mention when it will take place.
- Middle paragraph (/s): These add weight to the article and can include testimonials, statistics, research details, and case study excerpts.
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What about those online press release services?
Press releases should never be sent to a “news wire” service that only posts the press release as a sticky on the ‘net for “SEO” purposes for ranking on Google. Stick to a) and you will have sufficient SEO for the release via the news wire, the online distribution pickups, and most importantly, the coverage that your press release receives.
Web and Social Media.
I would lastly recommend posting the press release on your company/product/service website under your “News” or “Press Releases” page (or a online “media room” –if you use one as such a page, PRN and Prezly offer these) and link THAT posting to your Twitter channel (with headline or excerpt). At least 50% of journalists today scour Twitter for news, stories and leads.
Twitter is a social networking platform that allows its users to send and read micro-blogs of up to 280-characters known as “tweets”.
There are two benefits to Twitter. First, to increase the traffic you get from social media. Second, for some people who follow you to link to it on their own site.
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