A. Introduction
Digital marketing is the process of using digital tools and traditional marketing methods to influence customer behaviour to achieve outcomes such as increasing sales, building brand awareness, or improving customer loyalty.
As digital marketing changes, so does its role in the industry. Marketing departments are now conducting digital campaigns and on-demand services that generate revenue along with increased advertising exposure.
The digital marketing industry has seen a significant change over the past few years with the rise of social networks and other technologies. As a result, digital marketers must understand the customer, their needs and expectations, and how they use technology to communicate with people.
India is a country where over 60% of people are expected to use smartphones by 2021. The fast-growing and populating population is responsible for creating a massive demand in the market for online digital marketing courses and digital degrees.
According to research, the demand for digital marketing courses has increased. With an estimated 7-8% increase in the number of students. With digital marketing courses becoming popular, many universities across India are offering them and creating a digital education hub. To meet this demand, these universities have also started giving out digital degrees.
B. Why You Should Learn Digital Marketing
India is one of the most popular digital marketers and professional business markets. As a result, there is a growing demand for professionals with digital marketing skills and Digital Marketing certificates. The number of people pursuing this career is expected to grow in the future, and the need for more advanced online content management systems will create increased demand for digital marketing skills.
Digital marketing has become a massive part of the business world, and digital marketers are in high demand. However, if you haven’t taken the first step to learn digital marketing, now is the time to start.
Digital Marketing is an umbrella term for all aspects of marketing done online, from social media and SEO to email marketing and web design. It encompasses all digital mediums, including websites, mobile apps and even virtual reality. From email marketing to Search Engine Optimisation, everything is a part of Digital Marketing.
C. Top 5 Reasons Why Future of Digital Marketing in India is Bright
Digital Marketing has emerged as a profitable venture in India. With the advancement of technology, digital marketing has changed the way businesses are marketed, and consumers are targeted. As the Indian economy grows, so does its need for experts who can manage its digital marketing needs. This is why the demand for digital marketing professionals is rising in India.
Digital marketing is one of the most important aspects of any business. It is where you can connect with your audience and sell your product. This is why it has become a booming industry for Indian companies.
In India, the digital marketing industry is growing exponentially, and several different sectors have been affected by its growth, such as publishing, consumer goods, travel, education and healthcare.
Here are the top 5 reasons why Digital Marketing will thrive in India –
- Small towns getting digitally equipped
- More people now use smartphones
- Increased use of social media apps
- Global market penetretation
- Increased number of Digital Marketing courses
1. Small towns getting digitally equipped
Small towns have always been a source of local, authentic content for the digital marketing industry. They provide an insight into what’s happening in these tiny places that are difficult to reach and sometimes drastically different from the big cities.
Today, these small towns are getting digitally equipped with internet connectivity, helping the digital marketing industry reach out to them more effectively. As a result, more and more small towns are getting digitally provided while large corporations implement it in their marketing strategy.
Most rural India was not connected like this before. However, we now have internet when we don’t have roads with technological advancements. Thus, digital marketers can easily sneak into these tiny corners, where traditional marketers can’t even reach.
2. More people now use smartphones
We have made changes in our busy schedule and lifestyle with technological advancements. The smartphone was a revolutionary change that our society witnessed. At this moment, we cannot think of our lives without thinking of our smartphones. And when you have the internet in your pocket, you also have a massive world market.
The popularity of smartphones and gadgets is what made digital marketing possible. And with the increasing number of smartphone users every year, the demand for digital marketers is not going down any soon.
3. Increased use of social media apps
Indian digital marketers are more focused on social media marketing and using digital platforms to grow their business. But, it’s not just about increasing the number of likes or views. These apps have helped brands develop a more engaging brand experience that has triggered a behavioural change in users.
The first step to successful online marketing is finding your target audience, and social media apps help do just that by enabling you to reach out to people who might be interested in your product or service. This can also be done with specific demographic data- like age, gender or location- which can be used for segmentation and targeting.
The Indian market is appealing to global brands because it has around 350 million users who use social media every day for various purposes such as entertainment, news and updates.
4. Global market penetretation
Globalization is now synonymous with social media. The trending social media platforms have hooked millions of people around the world. Social media platforms such as Facebook, Instagram, and Twitter connect people worldwide.
Nowadays, the online business is built by analyzing the set of pros and cons it will present. Research is conducted into the space of the targeted audience in a particular country or continent to develop a product and its marketing strategies.
Alibaba, Club Factory, and Amazon have dominated the market with appropriate customer interest and behaviour studies in the global marketplace.
5. Increased number of Digital Marketing courses
The increased number of Digital Marketing courses is a sign that more and more people are interested in digital marketing. People want to learn Digital Marketing because the industry is new and has a vast scope.
Significantly, India is one of the largest global markets. With millions of customers and smartphone users, Digital Marketing will thrive in India. Moreover, India is nourishing the masses with several universities and ed-tech companies offering online courses, knowing its strengths in the industry for a successful future.
In digital marketing, the institution’s courses help develop experts. As a result, India possesses the world’s largest talent pool, delivering excellent revenues by providing resources.
D. Conclusion
India is seeing the rise of new digital marketing trends. There is more focus on user-centric content, content targeting, and personalization. As a result, Digital Marketing has emerged as a profitable venture in India. With the advancement of technology, digital marketing has changed the way businesses are marketed, and consumers are targeted.
As the Indian economy grows, so does its need for experts who can manage its digital marketing needs. This is why the demand for digital marketing professionals is rising in India.
